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Fire House Subs

Fire House Subs / 360I (New York)

ShadowMachine teams up with agency 360I (New York) for Coca-Cola Freestyle and Firehouse Subs campaign.

In a co-branded partnership between Coca-Cola Freestyle and Fire House Subs, the “Thirst-Aid Brigade” was introduced to the world to announce the beverage’s availability at every FHS location nationwide. In order to generate awareness and action among millennials, in stepped the large personalities of ‘Hero,’ ‘Hook’, ‘Steak & Cheesy’ and ‘The Machine!’ Each character sought to extinguish thirst aid for the parched masses in fun digital shorts…yet sometimes to no avail.

The animated series appeared on Facebook and Tumblr over a 2-month period and showed an audience that there’s no messing with the Thirst-Aid Brigade.

Consider your thirst extinguished.

Agency: 360i New York
Creatives: John Heath and Mila Golubov
Director/Producer: Jed Hathaway

animation, commercial, Fire House Subs



Steak and Cheesy The Steamiest Sub


Hero The Bravest Bros


Hook The Hapless Ham









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